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Language and the role of the web writer
In a recent writing workshop, we were discussing making content more readable. One technique is to use common, everyday words—’agree’ rather than ‘concur’, ‘keep’ rather than ‘retain’—because they’re...
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Unusual words – accessibility for web writers
Benefits of using everyday words People with cognitive, language or learning disabilities can be confused if you use unusual words, or use regular words in unusual ways. People with English as a...
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Abbreviations – accessibility for web writers
We use abbreviations because they save time when talking and writing. However, some abbreviations are not widely used and may confuse users if you include them in your web content. Abbreviations are...
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Reading level – accessibility for web writers
Benefits of more readable content Unfortunately a lot of web content is unnecessarily dense and complex. This guideline aims to help people with learning disabilities like dyslexia. However, there is...
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7 Cs of quality web content
1. Considered In the rush to get information online, sometimes content isn’t well planned. But good web content shows clear signs that its purpose and target audience have been considered. It is...
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A-Z of better web writing
A – Abbreviations You use abbreviations with care. Acronyms and other types of abbreviations are convenient if we all know them. They make speaking and writing faster. But if your users aren’t...
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Better science writing for the web
Many organisations publish scientific information online—particularly in the government and higher education sectors. Scientists often write this content, but the target audience can be fairly broad...
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3 diseases that infect web content
If your web content is suffering, your readers will be too. They’ll be sick of wading through plagues of pages trying to work out what you’re trying to say. 1. Acronymitis Acronymitis is the overuse...
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3 useful tools for web writers
1. Hemingway Editor Do you struggle to write clearly? Are you prone to prattling on or battling with bureaucratese? It’s time to try the Hemingway Editor. Hemingway tells you when your words, phrases...
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Writing content for responsive design
Write in plain English Research suggests it’s much harder to understand complex content on a small screen. If you’re not already writing in plain English, it’s time to start. Plain English is a clear,...
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